Category Archives: Marketing

Another issue that this idea will address is that uninterested prospects are no longer named and are now searching the Internet for knowledge. If your prospect is willing to pay a small fee for a device or product that they are interested in, they are a far more eligible prospect with whom to spend time.SEC Rule 204a-7 governs the development of money market funds in the United States. Money market funds cannot have an average maturity date of more than 13 months, according to the rule. To put it another way, the shorter the term to maturity, the lower the financial risk (for short term instruments with the same credit ratings). Yields differ between funds, and some can hold longer-term bonds. While all money market funds are required by rule 204a-7 to keep their average (dollar weighted) maturity below a 90-day window, they are permitted to hold longer-term paper. They…

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