Regardless of your scepticism, several studies show that a well-designed website will produce more consumer traffic and an improved user experience will boost conversion, resulting in an exponential increase in new business. But how do you do it? Highstreet Advertising, Inc.-Website Design is one of the authority sites on this topic. How can anything as insignificant as the design of your company’s website have an effect on its success? There are numerous reasons why a well-designed website can attract your ideal customer and initiate communication with your business. The five main components that a web designer should bear in mind when designing a website are as follows:
The navigation of a website is possibly the most critical aspect. A website’s navigation can make or break it, which is particularly true for large, multi-page sites. Website navigation usually consists of a navigation bar or a list of labels that distinguish the website’s pages. The navigation on a website should be simple to locate and understand, allowing for fast and easy travel across the site. When it comes to navigation, web designers can get carried away with fancy typefaces and designs. Oversimplified navigation, in most situations, maximises ease of use for a broader variety of customers. A smart advice is to make your company’s website navigation so simple that even your grandmother can use it.
Consistency of the brand
If your business has a logo that is commonly used in print materials (such as business cards, pamphlets, and letterheads), the logo, logo/icon colours, brand messaging, and imagery used in print must be carried over to the website design. Customers must be able to identify your brand in all types of communication in order to associate your brand’s role and promise with your business. When a brand’s visual communication shifts, it can make consumers feel uneasy, leading to a negative association with your business.
SEO and Reading Patterns
Most people read a web page from top to bottom, left to right, in the same way they read a novel. When creating a website, web designers take this into account as well. The most critical knowledge is always placed in the upper left hand column by many designers. This will make it easier to communicate with website users who may be current or future customers. Many people are unaware, however, that including essential details in these areas of a website will help with search engine optimization (SEO). Search engines like Google and Bing can quickly crawl your website if you include essential company-related keywords in the HTML-based text. This improves your search engine placement and gives your website and firm more overall exposure.
Aside from the fact that it practically communicates your company’s brand position and promise, the quality of your website is crucial. When a copywriter produces content and a designer creates the complementary visual atmosphere for the content, there are a number of other essential factors to consider. Making the message brief and to-the-point, yet still warm and inviting (depending on the industry), makes it easier for the reader to recall. Furthermore, when a page has so much text on it, it becomes visually cluttered, making it more difficult for a reader to mentally read the page, let alone stay interested in reading it. The designer can then incorporate the text into their template, which usually requires a lot of negative space, after streamlining the content. This empty space allows the reader’s eyes to relax, preventing them from being tired of reading.